JVC Ad

I remember this session. It was at the JVC headquarters here in Mexico City and no one was prepared for this. They didn't hire a hand model to hold the camera, the equipment was lost... It was a complete chaos. So I decided to grab the CEO after they found the equipment and told him that I liked his hands, so he would be my model, his face was what I remember the most!

So, in a storage room, with natural light from the window I made several shots of the camera. Finally I came up with this, wich was finally used for packages, displays, magazines and panflets.